As if the excitement of London Fashion Week beginning wasn’t causing enough of a frenzy in fash land, Mary Katrantzou’s gorgeous collection for Topshop lands TODAY. Expect never-ending queues of fashion-forward bunnies, a LOT of elbow barging and tills ring-a-dinging at the nine branches of Topshop that will be stocking the collection, not to mention hoards of people swarming onto Topshop.com.
Grazia Daily has just popped by Topshop’s mega store in Oxford Circus and as expected, it’s absolute carnage. There’s hysterical grabbing, bulk buying and even squeals erupting from the eager shoppers. We’ve spotted people climbing on each other’s shoulders to tear items off the mannequins (uh-huh) and someone even got PUNCHED. We kid you not. After, ooh, approximately two minutes, the Pheasant Dream dress was gone and the blouses are proving to be the most popular item.
AND! Despite going on sale only a matter of hours ago, MK pieces are already appearing on eBay. There’s a dress up for grabs for a gob-smacking £600 and the tunic dress for a Buy It Now price of £295.00. WE GASP.
If you’ve seen the collection, you’ll understand the hysteria. As we reported last week, the nine-piece range (priced between £40 – £350) is inspired by the designer’s mainline collection so is certainly not ‘Katrantzou lite’. There are head-turning collage prints and lampshade-shaped party dresses galore. Mary’s favourite piece is the bowl-skirted dress at £350, which is a limited edition piece and a total bargain if you consider a Katrantzou catwalk equivalent typically sells for £8,500. There are also some simpler pieces too, from trousers and blouses to T-shirts and leggings.
Grazia’s Shopping Editor Catherine Nieto snapped up the blue printed trousers as well as the carnation T-shirt, while our Editor at Large, Angela Buttolph, opted for the gorgeous multicolour satin dress and Assistant Editor Hattie Brett chose the multicolour silk dress. So what will YOU buy?
PS. Our Topshop sources tell us there’ll be a pop-up shop at the Unique show on Sunday. OOh. Could this mean the Autumn Winter 2012 collection will be sold on site, moments after hitting the catwalk? Here’s hoping! And, of course, Grazia Daily will bring you the facts as soon as we know…